In 1947, a liaison was forged between Woolworths & the British retailer, Marks & Spencer and this fruitful co-operation has provided Woolworths with access to overseas expertise. Woolworths Franchise International Division drives the strategic commitment to expand Woolworths operation across Africa. Opportunity to establish, trade and grow their business and add value in Nigeria is part of this strategy. Through market research and insight during visits, Woolworths identified great potential and market opportunities for trading its brand in Nigeria and it has decided to come to Nigeria to stay. This will be done through a Joint Venture partnership with respected Nigerian company Chellarams Plc. The trading company in Nigeria will be known as Woolworths Retail Stores Limited. Initial focus will be on clothing, home and general merchandise. Woolworths plans to trade from 3 stores by early December. There will be one in Ikeja City Mall, another in VI Palms Mall both in Lagos and lastly in Enugu- Polo Park. This will create approximately 70 new employment opportunities. Areas for possible expansion include, but not limited to Abuja, Port Harcourt, Kwara, Kano, Ibadan and Eco Atlantic (Lagos).
Highlight of some Woolworths products are Clothing: Our clothing ranges cover women’s, men’s and children’s wear, accessories, footwear and beauty products. All apparel sold under Woolworths own brand name.
Home ware: Woolworths now offers a full range of home accessories and soft furnishings. This includes kitchen and bathroom ware, crockery and vases, sheeting and curtaining.
Other: A range of Gift Vouchers, in different Naira denominations are available for purchase at all stores. Woolworths Nigeria has recently introduced a Woolworths Difference Loyalty Card. This is available from all stores at no cost to the customer and enables Woolworths to communicate directly with customers Woolworths card holders exclusively have options to participate in competitions and enjoy special promotional discounts throughout the year.